Green Marketing-An Answer To Sustain In Recession

When it comes to shining a spotlight on specific sustainability issues, count on NGOs and consumer groups to target the most respected and trusted brands in the world. Overnight issues will make front pages and leaders will be pressed to make changes. The list of recent targets reads like a Who's Who of branding: NDTV-TOYATO( Greenothan / Save the Hills ) , Nike (child labor practices),McDonalds (Styrofoam clamshells and now obesity), and Coke (sugar and packaging) and many more What does this all mean for your business? Simply stated, if you don't manage your business with respect to environmental and social sustainability, your business will not be sustained! But the converse is true, too: A strong commitment to environmental sustainability in product design and manufacturing can yield significant opportunities to grow your business, to innovate, and to build brand equity. All you have to do is get the word out...right

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