This is the part that gets outsourced the most, still many firms do 3D inhouse. With Revit and other BIM tools, 3D model is generated by default but what do you use for a rendered presentation? moreover, during the early design stage Revit may be an overkill. Everybody and their kids use sketchup these days but the sketchup look has gotten kind of old- there's no doubt that sketchup is quick and easy to learn but you can't go for some high profile presentation with a bunch of sketchup renderings! I have heard about VRay for sketchup and some of the examples look really cool.
I used 3D Max in college (I guess it was called 3D Studio back then) and it's still in use today. And then there's nothing like the good old study model!
I'll be interested to know what you guys use at school or work. And if you have any examples of VRay for sketchup (or any other software) work that you or your firm has done please post the images or link here. I'm specially interested in the before and after looks -with sketchup and VRay.
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